New Zealand blueberry exports surged in February. According to the latest trade report, export volumes hit a new high, with major markets such as the United States and China seeing significant growth. This growth is attributed to increased global demand for fresh, healthy fruit and improved quality standards for which New Zealand blueberries are renowned.

The New Zealand Blueberry Association (NZBA) reports that shipments are up more than 20% compared to the same period last year, with new trade agreements and export partnerships playing a key role. The export growth highlights New Zealand's growing position as a major supplier of premium blueberries to international markets.

While the season has been generally positive for New Zealand's blueberry growers, there have been challenges, not least the erratic weather. Heavy rainfall in some areas has led to delayed harvesting and may have caused quality issues for some batches of blueberries. However, growers are optimistic that these challenges will not have a long-term impact on the entire season.

To mitigate these risks, some farmers have begun to adopt advanced technology, including automated sorting systems and climate-controlled storage to ensure that only the highest quality blueberries make it to market.

Blueberries are becoming increasingly popular in the New Zealand domestic market. Consumers are more health-conscious than ever before, and blueberries are seen as a versatile superfood. From fresh berries to dried blueberries and blueberry products, New Zealand consumers are increasingly incorporating this nutritious fruit into their daily diets.

To meet demand, local growers are expanding production areas and improving distribution networks to ensure a steady supply all year round.

The New Zealand blueberry industry is on an exciting path, with significant growth in exports, sustainable farming practices and innovation. By 2030, New Zealand's blueberry planting area is expected to reach 2,500 hectares, with annual production expected to exceed 5,000 tons. Despite challenges such as weather disruptions, the domestic and international blueberry markets have a bright future.