Nowadays, the variety of fruits is becoming more and more abundant. The focus of consumers' attention is no longer only the price, but includes the origin information, product quality, etc.! Among them, packaging is one of the important factors for people to locate the commercial price of products, and brand packaging has become a favorable weapon for selling fruits!
Packaging includes two levels: the outer packaging of the product, which reflects the product information and brand tonality; the realization of product value and use value through quality control, traceability, differentiation, and publicity.
Packaging, promotion, and traceability to the table are indispensable channels. The era of distinguishing and defining product grades by packaging (the so-called "high-end" ) has become the end of the Internet era. This is not to say that there is no need to improve the level of packaging design, but the Internet is changing the traditional marketing logic. The trend of "pan-high-endization" will inevitably exit.
Standardization, branding, standardization, and modernization of cold chain logistics are the standards of the current Internet era. The grade of the product cannot be distinguished by packaging. The grade of the product should be distinguished by standardization, standardization, and standardization. Even some leading production companies have traced the source to each unit of fruit. A QR code can directly understand the three-dimensional, all-weather, and multi-dimensional information of the fruit tree, and informatize the quality and conscience; Interactive visualization.
The improvement of packaging must fully consider factors such as product characteristics, sales market characteristics, consumer psychology, etc. in terms of material selection and packaging design, so as to perfectly integrate packaging and products to achieve the purpose of promoting sales.