At the beginning of December, the first case of Jingold kiwifruit from Italy arrived in China. After half a month, Jingold green fruits also entered the Chinese market. It is reported that this batch of Jingold is the first domestic container of golden and green fruits imported from Europe this season. The response from the Chinese market is enthusiastic. Both the golden and green fruits were sold out immediately after opening, which also means that the Italian exotic The Jingold brand is recognized by the domestic market.
Italian kiwis face many challenges this season. Affected by frost and unknown diseases and insect pests, the production of green fruit has been severely reduced. The output is expected to be about 4% lower than last year and about 20% lower than three years ago. Jinguo ushered in a bumper harvest thanks to the expansion of the planting area in the past few years. The output this season is expected to be 80,000 tons, an increase of 35% over last year. In addition, affected by the epidemic, consumers are very popular for fruits rich in vitamin C. The inventory of kiwifruit in the entire European market has been consumed very quickly, and the inventory has dropped sharply. Although the supply of kiwifruit in Italy is in short supply, Mr. Xu Binghui, general manager of Jingold's China region, revealed to the International Fruit and Vegetable Report that Jingold will continue to support the Chinese market and ensure stable and continuous supply in the domestic market.