Recently, the sharp drop in domestic blueberry prices has attracted attention. In supermarkets in Beijing, Guangdong and other places, the price of 125g boxed blueberries has dropped from 25 yuan to 10-18 yuan, and the retail price of small fruits produced in Yunnan is only 25 yuan/jin, a year-on-year decrease of 30%-50%. The price drop is mainly due to the surge in production: in 2024, the national blueberry planting area will reach 1.4382 million mu (+44.38% compared with 2020), and the total output will be 780,000 tons (doubled compared with 2020). The staggered listing mode in Yunnan, Sichuan, Shandong and other places will extend the supply cycle from 3 months to 8 months, breaking the monopoly of imported blueberries.
The price drop has activated the consumer market. The average daily sales of a supermarket in Guangdong has reached 3 times that of the same period last year, and the sales share has increased from 20% to 50%. Blueberries have changed from "holiday gifts" to daily consumer goods. However, the prices of products of different specifications are obviously differentiated: large fruits above 18mm still maintain around 50 yuan/jin, while mixed products of small and medium-sized fruits fall below 20 yuan/jin.
Industry experts pointed out that the supply of blueberries is expected to increase by 70%-80% this year, and the phenomenon of "increased production but not increased income" has appeared in production areas such as Dayi, Sichuan (wholesale price has dropped from 30 yuan/jin to 10 yuan/jin). Although some practitioners are worried that blueberries will repeat the price collapse of "Sunshine Rose", the long-term development of the industry is still supported: the current total output is only 6% of grapes, and it is difficult to expand excessively due to land policy restrictions; the added value of deep-processed products (freeze-dried powder, fruit wine, etc.) can be increased by 3-5 times, which can effectively alleviate the pressure on fresh fruit sales.
