Since January, Chilean fresh blueberries have ushered in a peak in the market. The weekly shipments exceeded 11,000 tons, setting a new record for blueberry shipments during the same period. According to the forecast, the entire February is the peak of Chilean blueberries, and the arrival in the Chinese market will continue to increase.
The peak of the Chilean blueberry market coincides with various traditional festivals, and both wholesale and retail markets are in peak trading season. Since domestic blueberries are in the off-season and their prices are high, while Peruvian blueberries have entered the end of their exports, Chilean blueberries have become the protagonists on the consumer's table. The Chilean Blueberry Committee of the Chilean Fruit Exporters Association (ASOEX) visited the market before the peak of the market, and held lectures in wholesale markets in Qingdao and other places to promote Chilean blueberries.
At the same time, the Chilean Blueberry Committee has increased its online promotion efforts. The association has placed advertisements on mainstream platforms such as Douyin, NetEase, and iQiyi, as well as more than 40 food, maternal and child, health, entertainment, and knowledge sharing apps, emphasizing the fresh and healthy characteristics of Chilean blueberries, and guiding consumers to JD.com and other platforms. Place an order to buy.
Data from the Chilean Blueberry Council shows that by the fourth week of 2022, Chile exported a total of 88,822 tons of blueberries this season. China is the fourth largest importer of Chilean blueberries and the largest export destination in Asia. This season, China's imported Chilean blueberries have reached 6,256 tons. With the continuation of the peak of the market, it is expected that Chilean blueberry exports to China will increase significantly this season.