The cold spell that has plagued Morocco since the end of 2022 has had a severe impact on a number of crops, including blueberries, which have been taken off the shelves and whose prices have reached unprecedented levels.

According to the exporter, the problem occurred at the end of the blueberry season in Chile and Peru, while countries that grow blueberries in the Mediterranean region, such as Spain and Portugal, are experiencing the same problems as Morocco. This has led to a high demand for Moroccan blueberries and not enough of them," she added. The result is shortages and sky-high prices in supermarkets. Demand for Moroccan blueberries is particularly high in Russia because European countries do not supply Russia in this way."