According to a study recently released by organic produce network (OPN) and category partners, the retail sales of fresh organic agricultural products in the United States will exceed US $8.5 billion in 2020, with sales and sales increasing by 14.2% and 16% respectively, exceeding 10.7% and 9% of traditional products. The growth rate of fresh organic agricultural products has exceeded that of traditional products for four consecutive quarters, and the growth momentum is even stronger in the second half of the year.
Among the organic fresh agricultural products, the top 10 categories showed double-digit growth, followed by bagged salad, berries, apples, herbs and spices, carrots, bananas, lettuce, tomatoes, potatoes and mushrooms. Among them, bagged salad had the largest sales growth, with sales of $1.4 billion, followed by berries and apples, with sales of $1.3 billion and $620 million respectively. In terms of sales volume, the main growth force is still organic bananas, with a year-on-year growth of 16%. In terms of regions, the western part of the United States grew the most, with sales and sales increasing by 16.8% and 17.5% respectively.
According to the study, the double-digit growth of organic agricultural products is mainly due to the epidemic and consumers' increasing preference for fresh food. Matt Seeley, CEO of Organic Produce Network, said: "Restaurants are closed during the epidemic, and more people choose to eat at home. Consumers are pursuing safe and healthy diets, driving up sales of organic agricultural products."